Photo Credit : Sophia Perras
Montreal, March 20, 2025 – The Montréal Roses proudly unveil their inaugural primary and secondary jersey, an ode to our community, our culture, and those who bring it to life. Designed in collaboration with Creative Director Jennifer Nagy Delli Fraine and with Montreal-based artist Niti Marcelle Mueth, and in partnership with sportswear brand hummel, these jerseys embody the essence of the club: courage, excellence, inclusion, and a deep commitment to the community.
The club extends heartfelt gratitude to its major founding partners, whose visionary support in the inaugural season has helped lay the foundation for a new era in Canadian women’s soccer. Their names are prominently displayed on the jerseys: Intact Insurance; Programme Moi, the rewards program of Metro, Jean Coutu, Super C, Brunet, and Première Moisson; Sico; and Canadian Tire.
PRIMARY JERSEY: A BOLD CELEBRATION OF COURAGE AND DIVERSITY
The primary jersey is a striking display of boldness and creativity, featuring vibrant blue and deep red, with avant-garde, hand-drawn patterns that reflect the dynamic energy and cultural richness of Montreal. The signature rose motif, designed by Niti Marcelle Mueth, represents the resilience, growth, and flourishing of both players, as well as the whole team.
This forward-thinking design embraces originality and fearlessness, visually expressing the unwavering determination of the Roses. The intricate print serves as a symbol of a new era in women’s sports, where courage, artistry, and ambition come together to break barriers and set trends.
SECONDARY JERSEY: TIMELESS ELEGANCE WITH A VINTAGE TOUCH
The secondary jersey honours soccer culture and its roots, with a retro and timeless look. The fabric features an elegant white-on-white embossing, enhanced by an interlaced stripe on the sleeves—a signature symbol for the Roses. This braid represents the team’s commitment to weaving strong connections on the field, among teammates, and within the community.
A LOCAL ARTISTIC SIGNATURE: JENNIFER NAGY DELLI FRAINE & NITI MARCELLE MUETH
Jennifer Nagy Delli Fraine is a passionate Creative Director who has made a mark in the branding industry with her bold and innovative approach. As the founder of Haute Creative, she has not only shaped the image of major Montreal brands, but has also contributed to the redesign of iconic identities and large-scale international projects.
Born and raised in Montreal, artist Niti Marcelle Mueth has seamlessly blended her artistic world with the identity of the Roses. Inspired by introspection and cultural diversity, her work breathes life into the jerseys through vibrant portraits and symbolic motifs that evoke individual and collective empowerment.
Thanks to their talent, the Roses jersey becomes much more than just a piece of soccer equipment: it is a true visual manifesto in support of women's sports.
"We are especially thrilled to have collaborated with Creative Director Jennifer Nagy Delli Fraine as well as Montreal artist Niti Marcelle Mueth, who captured the essence of Roses FC in a bold and inspiring way. The Roses represent a femininity that combines force, finesse, courage, and power. Each of our players are unique, and together, we form a collective that is unafraid to show its thorns." – Isabèle Chevalier, Co-Founder & Investor, Montréal Roses
VISIONARY PARTNERS COMMITTED TO WOMEN’S SPORTS
The Montréal Roses proudly recognize the unwavering support of their major founding partners, whose logos will be prominently displayed: Programme Moi – Back of the jersey (upper section), Intact Insurance – Back of the jersey (lower section), Sico – Right sleeve and Canadian Tire – Left sleeve.
"Our major founding partners have shown remarkable vision and boldness by joining us from the very beginning. Their commitment goes beyond sports—it is about reshaping the landscape for future generations. Thanks to their support, thousands of young girls and women can see themselves on the field and dream bigger. This is not just an investment; it is a statement that women’s sports deserve to shine as brightly as any other." – Annie Larouche, President, Montréal Roses
HUMMEL: A NATURAL PARTNERSHIP
Choosing hummel as the official sportswear provider for the Northern Super League was an easy decision, as it’s a natural fit. With a legacy spanning over a century, the Danish brand is deeply committed to the development of women’s sports, sustainability, inclusivity, and ethical practices.
Crafted from 100% recycled polyester through an environmentally responsible production process, hummel’s kits reflect the Roses’ vision for a fairer and more sustainable future in professional women’s soccer. With production facilities led by women, Hummel aligns seamlessly with the club’s mission of empowerment through sport.
RETAIL AVAILABILITY
The primary jersey is available for purchase now, while the secondary jersey is available for pre-order at rosesmtl.ca. Jerseys will also be sold at the CL.IP Store at LaSalle College, a founding partner, starting on today.
Store Location: 2020 Sainte-Catherine Street West, Montreal
Store Hours: Monday to Friday, 8 AM – 5 PM
Additional points of sale will be announced soon.
